Free Will Online: The Illusion of Choice

Thanks to the internet, it seems like today we have more choices than ever before: films to watch or books to read, places to go, people to talk to. But there’s so much information online that we can only ever see a fraction of it – and so most tech companies track everything you do on their platform, build a digital doppelganger of who you are, then compare that model of you to others, to try and figure out what you’d like to see best. Kartik Hosanagar researches the consequences of this process at the Wharton School at the University of Pennsylvania, and Chris Smith asked him who’s really in control here…