Wharton Human-AI Research presents the
Business & Generative AI Conference
September 9–10, 2026
Wharton San Francisco
2 Harrison Street
San Francisco, CA 94105
Hosted by Wharton Human-AI Research, the Business & Generative AI Conference brings together academic and industry researchers to share emerging scholarship and explore the latest research at the intersection of generative AI and business. Through keynote speakers, paper presentations, and interdisciplinary discussions, the conference fosters collaboration and advances understanding of how generative AI is shaping business, markets, and society.
— Ticket Options —
University Affiliate Rate – $350
Current Faculty, Postdoctoral Fellows and University Staff
Industry Rate – $1,000
Industry practitioners, including government and non-profit organizations
PhD Student Rate – $150
Post-secondary students currently matriculated in a degree-granting program. Registration requires an email address ending in .edu.
Your conference registration includes access to all sessions, keynote presentations, breakfast, and lunch on both days.
For information about registration and reimbursements, please visit the Wharton AI & Analytics Initiative FAQ page.
— Speakers —
Hear from leading academic and industry researchers advancing the future of business and generative AI.
— Agenda at a Glance —
Subject to change
Two days of keynote presentations, research sessions, networking, and discussions with leaders in business and generative AI.
Day 1 — September 9, 8:00 a.m. – 6:00 p.m.
- 8:00 a.m.–8:45 a.m. Registration Check-In and Breakfast
- 8:45 a.m.–9:45 a.m. Welcome Remarks and Keynote Speaker
- 10:15 a.m.–12:45 p.m. Concurrent Sessions
- 12:45 p.m.–2:00 p.m. Lunch and Networking
- 2:00 p.m.–4:30 p.m. Concurrent Sessions
- 4:30 p.m.–5:00 p.m. Poster Session
- 4:30 p.m.–6:00 p.m. Reception
Day 2 — September 10, 8:30 a.m. – 5:15 p.m.
- 8:30 a.m.–9:00 a.m. Registration Check-In and Breakfast
- 9:00 a.m.–9:45 a.m. Keynote Speaker
- 10:00 a.m.–12:00 p.m. Concurrent Sessions
- 12:00 p.m.–1:15 p.m. Lunch and Networking
- 1:15 p.m.–3:00 p.m. Concurrent Sessions
- 3:00 p.m.–4:00 p.m. Plenary
- 4:15 p.m.–5:00 p.m. Keynote Speaker
- 5:00 p.m.–5:15 p.m. Closing Remarks
— Hotels and Logistics —
For maps and a list of hotels and restaurants, see the Wharton SF Events Welcome Packet.
For travel directions and parking, see Directions and Parking for Wharton San Francisco.
Visit the Wharton AI & Analytics Initiative FAQ page for additional conference policies.
— Experience Last Year’s Conference —
Watch keynote presentations and featured sessions from the 2025 Business & Generative AI Conference.
— Hosted by Wharton Faculty —
Kartik Hosanagar
John C. Hower Professor
Professor of Operations, Information and Decisions
Faculty Co-Director, Wharton Human-AI Research
Stefano Puntoni
Sebastian S. Kresge Professor of Marketing
Professor of Marketing
Faculty Co-Director, Wharton Human-AI Research
Lynn Wu
Associate Professor of Operations, Information and Decisions,
The Wharton School
— Conference Event Team —
Traci Doyle
Senior Associate Director of Strategic Initiatives,
Wharton AI & Analytics Initiative
Carol Heller
Program Coordinator,
Wharton Human-AI Research
Schotland McQuade
Assistant Director of Events and Engagement,
Wharton AI & Analytics Initiative
Explore Sponsorship Opportunities
Event sponsorship opportunities are available. If you’re looking to elevate your brand and support our events, please contact Tania Rorke, Senior Associate Director of Corporate & Donor Engagement, for more information.
We would also like to extend a heartfelt thank you to our Corporate Members, who help make our events possible. To see the full list of companies, please visit our Corporate Member page.
